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You talk.Tell ParrotPal what you ate and did — by voice, photo or text. No forms. Five seconds.
Our story
We've been at this since 2019.
It started with Turtle Method — a women's-health community founded in 2019 that grew to over 100,000 customers, built on strength training, honest macro tracking and a fierce anti-diet-culture streak. Fifteen-plus live events and hundreds of hours of expert talks taught us something no dataset could: people don't fail for lack of knowledge. They fail because doing it is hard.
So in 2023, everything those hundred thousand journeys had taught us became a new company. ParrotPal rebuilt tracking around the 20% that actually drives results — as easy as talking — and hit the App Store top 20 within months, growing to 700,000+ users in the broader weight-loss market Turtle was never built for.
And we know the journey from both sides. Jacqui Gilbert found Turtle Method as a member in 2020 and went on to lose over 40kg. Today she's ParrotPal's co-founder — customer first, co-founder second. Nobody here is guessing what our members go through.
Then Professor Nick Wareham of the University of Cambridge changed our direction with one observation: we were all chasing the wrong number. The scale can fall while your health quietly gets worse — because what you lose matters more than what you weigh. GLP-1s have solved eating less. Nobody had solved keeping muscle.
We've spent the year since building the answer: LeanShield™ — developed with Professor Wareham's guidance and oversight throughout, shaped with our community, tested in beta, and now live inside both brands. Today ParrotPal and Turtle Method run as one company tackling two huge markets — the broad weight-loss market, and women's health, especially 40+. Next comes a randomised controlled trial that could just as easily prove us wrong. That's the point. If you're going to call something a muscle-protection score, you fund the science that checks it.
