ParrotPalParrotPal Data · short read
Warburtons is the brand UK members log most, outside the supermarkets’ own labels
Key findings
Outside the supermarkets’ own labels, Warburtons was the brand UK ParrotPal members logged most: 11.2% of members who logged food logged it, February to August 2026. Source: ParrotPal anonymised food diaries, about 9,000 UK members.
Leave out the supermarkets’ own labels, and the brand our UK members logged most was Warburtons: 11.2% of members who logged food logged it at least once. Two protein brands came next, Myprotein (10.0%) and Arla (9.4%).
11.2%of UK food loggers logged Warburtons
The top 10 brands outside own label
Share of food loggersCadbury (9.2%) was the most-logged treat brand, ahead of Walkers (7.4%). Warburtons was logged by more than three times as many members as Hovis.
Supermarket own labels lead overall: the Tesco name alone was logged by about 3 in 10 food loggers (30%). Brand names are as members logged them, so a brand logged under a product name can be missed.
What this means
The brands people log most are everyday staples: bread, chocolate, crisps and protein. Logging them is the habit that matters, not cutting them out.
What the research says
Across weight-loss studies, keeping a food diary was consistently linked with losing more weight.
Burke LE, Wang J, Sevick MA. (2011). Self-monitoring in weight loss: a systematic review of the literature. Journal of the American Dietetic Association 111(1):92–102. doi:10.1016/j.jada.2010.10.008
Research describes other groups of people; our figures are what ParrotPal members logged.
The figures
| Brand | Share of UK members who logged food |
|---|---|
| Warburtons | 11.2% |
| Myprotein | 10.0% |
| Arla | 9.4% |
| Cadbury | 9.2% |
| Walkers | 7.4% |
| Heinz | 6.2% |
| Grenade | 5.9% |
| Graham's | 5.8% |
| Ufit | 5.6% |
| Fage | 5.1% |
Method in brief. UK ParrotPal members’ anonymised food diaries, February to August 2026: about 9,000 UK members who logged food. Every brand shown was logged by at least 50 members; deleted entries don’t count.
Aggregates only: every group shown has 50 or more members and no share rests on fewer than 10. Patterns in what members logged, not causes. who’s counted · the 50/10 rule · brand shares.
Questions people ask
What are the most popular food brands in the UK?
In UK ParrotPal members’ food diaries, outside supermarket own labels: Warburtons (11.2%), Myprotein (10.0%) and Arla (9.4%) of members who logged food (February to August 2026).
Cite this
Free to use with credit and a link to the source page. The figures and chart are licensed CC BY 4.0.
Credit line
Source: ParrotPal food diary data, parrotpal.com/data/most-logged-food-brands/
Citation
ParrotPal (2026). Warburtons is the brand UK members log most, outside the supermarkets’ own labels. ParrotPal Data. https://parrotpal.com/data/most-logged-food-brands/. Licensed CC BY 4.0.
Embed the chart (an image with the credit link)
<figure><img src="https://parrotpal.com/data/most-logged-food-brands/chart.svg" alt="The top 10 brands outside own label: chart by ParrotPal" width="760" style="max-width:100%;height:auto" /><figcaption>Source: <a href="https://parrotpal.com/data/most-logged-food-brands/">ParrotPal food diary data</a> (CC BY 4.0)</figcaption></figure>
Download the chart (SVG) · The figures (CSV)
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Please read. This page reports patterns in anonymised, aggregated app data. It’s general information, not medical or dietary advice.
Brand and supermarket names are trademarks of their owners. ParrotPal isn’t affiliated with any of them, and none paid or was asked to appear.