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Myprotein on a Monday, Warburtons on a Saturday: the brands Britain logs by day

Key findings

On Mondays, 14.0% of UK ParrotPal members who logged a brand logged Myprotein, the top brand that day, against 12.8% for Warburtons. On Saturdays the order flips: Warburtons 14.6%, Myprotein 11.5%.

Britain’s diaries have a weekday brand and a weekend brand. Myprotein led every day from Monday to Friday; Warburtons led on Saturday (14.6%) and Sunday (13.6%).

Published 10 October 2026 · Data 1 February 2026 to 31 August 2026 · Free to use with credit

Myprotein vs Warburtonsthe weekday brand and the weekend brand

Myprotein vs Warburtons, by day

Share of that day’s branded loggers
Source: ParrotPal, parrotpal.com/data/brand-of-the-day/ · CC BY 4.0

Over the whole period Warburtons was the most widely logged brand (20.2% of members who logged any brand) and Myprotein second (18.6%).

Myprotein’s share was highest on Wednesdays (14.9%) and lowest on Saturdays. Warburtons, the baker, peaks at the weekend, when breakfasts and lunches move home.

Supermarket own label is left out here: brands are everything that isn’t a supermarket’s own label. These are patterns in logging, not purchases.

What this means

The working week is logged as protein powder; the weekend as toast and sandwiches. Same members, different routines.

The figures

The figures in the chart
Day: brandShare of that day's branded loggers
Monday: Myprotein14.0%
Monday: Warburtons12.8%
Tuesday: Myprotein13.7%
Tuesday: Warburtons12.8%
Wednesday: Myprotein14.9%
Wednesday: Warburtons13.0%
Thursday: Myprotein13.4%
Thursday: Warburtons11.6%
Friday: Myprotein14.1%
Friday: Warburtons11.7%
Saturday: Myprotein11.5%
Saturday: Warburtons14.6%
Sunday: Myprotein12.6%
Sunday: Warburtons13.6%

Method in brief. UK ParrotPal members’ anonymised food diaries, 1 February to 31 August 2026 (members whose app is set to UK time; internal accounts and deleted entries left out). A share is the share of members in the group who logged the item at least once, so it counts people, not entries. For each day of the week, the share is of members who logged any brand (not supermarket own label) on that day.

Aggregates only: every group shown has 50 or more members and no share rests on fewer than 10. Patterns in what members logged, not causes. who’s counted · the 50/10 rule · logged isn’t eaten · how foods are named and counted.

Full report: What Britain logs.

Questions people ask

Which brand do Brits log most on a Monday?

Myprotein: 14.0% of members who logged a brand on a Monday.

Which brand do Brits log most on a Saturday?

Warburtons: 14.6%.

Which brand is logged most overall?

Warburtons, then Myprotein.

Cite this

Free to use with credit and a link to the source page. The figures and chart are licensed CC BY 4.0.

Credit line

Source: ParrotPal food diary data, parrotpal.com/data/brand-of-the-day/

Citation

ParrotPal (2026). Myprotein on a Monday, Warburtons on a Saturday: the brands Britain logs by day. ParrotPal Data. https://parrotpal.com/data/brand-of-the-day/. Licensed CC BY 4.0.

Embed the chart (an image with the credit link)

<figure><img src="https://parrotpal.com/data/brand-of-the-day/chart.svg" alt="Myprotein vs Warburtons, by day: chart by ParrotPal" width="760" style="max-width:100%;height:auto" /><figcaption>Source: <a href="https://parrotpal.com/data/brand-of-the-day/">ParrotPal food diary data</a> (CC BY 4.0)</figcaption></figure>

Download the chart (SVG) · The figures (CSV)

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Please read. This page reports patterns in anonymised, aggregated app data. It’s general information, not medical or dietary advice.

Brand and supermarket names are trademarks of their owners. ParrotPal isn’t affiliated with any of them, and none paid or was asked to appear.