ParrotPalParrotPal Data · short read
Tesco’s most-logged own-label food is sandwiches and wraps
Key findings
Tesco own label reached 31.3% of UK ParrotPal members, more than any other supermarket. Among them, the most-logged Tesco own-label foods were sandwiches and wraps (17.4%), bread and toast (12.6%) and chicken breast (11.8%).
Tesco’s own label is in more UK food diaries than any other supermarket’s: 31.3% of members logged at least one Tesco own-label item. The food they logged most was sandwiches and wraps.
17.4%of Tesco own-label loggers logged sandwiches and wraps
Tesco own label: most-logged foods
Share of its own-label loggersThe single most-logged Tesco own-label product was medium eggs (4.6% of Tesco own-label loggers), then blueberries (4.3%) and plain tortilla wraps (4.2%).
Own label covers Tesco, Tesco Finest and Tesco’s other own brands, as members logged them. Food types group many products (every Tesco sandwich counts as “sandwiches and wraps”), so they rank higher than any single product.
Logging isn’t buying: these are the Tesco own-label foods that made it into members’ diaries, not sales.
What this means
Tesco’s own label shows up in food diaries as everyday basics and lunch: sandwiches, bread, chicken and eggs, more than treats.
The figures
| Tesco own-label food | Share of Tesco own-label loggers |
|---|---|
| Sandwiches and wraps | 17.4% |
| Bread and toast | 12.6% |
| Chicken breast | 11.8% |
| Eggs | 11.0% |
| Ham and cooked meats | 10.8% |
| Wraps and tortillas | 10.1% |
| Chicken (other cuts and dishes) | 9.5% |
| Pasta | 9.1% |
| Greek yoghurt | 8.4% |
| Steak | 7.7% |
Method in brief. UK ParrotPal members’ anonymised food diaries, 1 February to 31 August 2026 (members whose app is set to UK time; internal accounts and deleted entries left out). A share is the share of members in the group who logged the item at least once, so it counts people, not entries. Tesco own label means items whose brand is Tesco or a Tesco own brand. Shares are of members who logged at least one Tesco own-label item.
Aggregates only: every group shown has 50 or more members and no share rests on fewer than 10. Patterns in what members logged, not causes. who’s counted · the 50/10 rule · logged isn’t eaten · how foods are named and counted.
Full report: What Britain logs.
Questions people ask
What is Tesco's most-logged own-label food?
Sandwiches and wraps, logged by 17.4% of members who logged Tesco own label.
Which supermarket own label is logged most?
Tesco: 31.3% of UK members logged a Tesco own-label item.
Does this show what Tesco sells most?
No. It shows what members logged, which isn’t the same as sales.
Cite this
Free to use with credit and a link to the source page. The figures and chart are licensed CC BY 4.0.
Credit line
Source: ParrotPal food diary data, parrotpal.com/data/tesco-own-label-favourites/
Citation
ParrotPal (2026). Tesco’s most-logged own-label food is sandwiches and wraps. ParrotPal Data. https://parrotpal.com/data/tesco-own-label-favourites/. Licensed CC BY 4.0.
Embed the chart (an image with the credit link)
<figure><img src="https://parrotpal.com/data/tesco-own-label-favourites/chart.svg" alt="Tesco own label: most-logged foods: chart by ParrotPal" width="760" style="max-width:100%;height:auto" /><figcaption>Source: <a href="https://parrotpal.com/data/tesco-own-label-favourites/">ParrotPal food diary data</a> (CC BY 4.0)</figcaption></figure>
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Please read. This page reports patterns in anonymised, aggregated app data. It’s general information, not medical or dietary advice.
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